Electronic Book Reader...I don't get it

Yet another solution in need of a problem. Sony is releasing their latest eBook Reader. It seems to me there are two reasons eBook Readers will not take off any time soon. First, you can't read it while taxiing down the runway. when I fly somewhere, that half hour or so where all electronic devices need to be turned off makes for quality reading time, which is why I carry a book when I fly. It's almost like study hall, where you're forced to turn off your iPod and your laptop and simply read a book. Second, I would bet the screen is tough to read on a sunny day outside. So the idea of reading the latest trashy eNovel on the beach is out. Keep working on it, guys.