I came across an announcement that Google wants to pay you to be part of their product research. Provide your information, fill out a survey, and they will put you on file as a potential candidate for their research, either at a Google office or remotely from the computer. if they pick you, they pay you $75 for about an hour and a half of your time.
Of course I filled it out, but I also noticed a bit of genius in their survey. They obviously want to classify you in their files as someone who either has a clue about how to use a computer, or as someone who still asks the question, "Do I have the internet on this computer?". And they do this with two simple questions (actually more, but these two were the particularly brilliant ones:
1. I have changed the default home page in my web browser.
2. When I search the web, I am confident that I will find what I want.
The first, I think, is the most brilliant. I've seen so many computer users with their browsers set to go to Dell.com, AOL.com, or whatever other site has hijacked their browser never allowing them to return. Those are usually the same folks who have no idea of the secret Control+Enter shortcut that allows you to type the url (cnn) and automatically add the www and the .com on either end of it. If you can reset your home page, chances are you can do a few other things as well.
The second question is pretty sharp too. I know that I can find anything on the web, from the definition of pugilism to Castro's favorite color. Bet there's a lot of folks out there who haven't figured that out yet.